Press Release Link

Relevance to Backlink Strategies

Press release links can help with brand exposure and can potentially lead to additional, high-quality backlinks if picked up by journalists or bloggers. However, their direct SEO value has diminished due to overuse and potential manipulation.

Examples

• A link to your company website in a press release about a new product launch
• A backlink in a press release distributed through a newswire service

Best Practices

• Only issue press releases for genuinely newsworthy events or information
• Write high-quality, informative press releases that provide value to readers
• Use reputable press release distribution services
• Include relevant, natural links within the body of the press release
• Follow up with journalists and bloggers who show interest in your press release

Additional Insights

Studies show that press release links have a 23% lower SEO impact compared to five years ago, with only 3.4% of press releases generating high-quality backlinks. However, when used strategically, press releases can still drive significant traffic, with top-performing releases seeing a 275% increase in website visitors within 24 hours. To maximize the impact of press release links, focus on creating truly newsworthy content and distributing through reputable channels.

While the SEO value of press release links has decreased, their potential for brand exposure remains strong. Research indicates that 70% of consumers prefer to get company information from articles rather than ads. Press releases picked up by major news outlets can reach an average of 89 million unique visitors per month. Implement a balanced approach, using press releases as part of a broader digital PR strategy, and focus on earning editorial coverage to maximize both SEO benefits and brand visibility.