Link Equity
Link equity, also known as link juice, refers to the value or authority that one webpage passes to another through links.
Relevance to Backlink Strategies
Link equity is important for distributing ranking power throughout a website and improving overall SEO performance.
Examples
- A high-authority news site linking to your blog post
Best Practices
- Earn links from authoritative sites
- Use internal linking strategically
- Avoid linking to low-quality sites
Additional Insights
Studies show that pages with high-quality backlinks rank 3.2 times higher than those without. Link equity plays a crucial role in this, with 72% of SEO experts considering it a significant ranking factor. Effective link equity distribution can increase organic traffic by up to 40%, highlighting its importance in SEO strategies.
While the exact algorithm for link equity transfer remains proprietary, research indicates that about 85% of a page's link equity is passed through each link. However, the impact diminishes with each additional link on a page. To maximize link equity, focus on earning links from high-authority sites and implement a strategic internal linking structure.