Natural Link
A natural link is a backlink that is earned organically, without any direct action from the website owner. These are highly valued by search engines.
Relevance to Backlink Strategies
Natural links are the most valuable type of backlinks for SEO and are favored by search engines.
Examples
- A blogger linking to your content because they found it useful
Best Practices
- Create high-quality, linkable content
- Promote your content through various channels
- Build relationships in your industry
Additional Insights
Studies show that websites with a higher percentage of natural links rank 53% better in search results compared to those with primarily artificial links. Natural links from high-authority domains can boost organic traffic by up to 31% within six months. To attract natural links, focus on creating comprehensive, data-driven content that provides unique value to your target audience.
While natural links are highly valuable, they can be challenging to acquire. Only 2.2% of content generates natural links from multiple websites. However, businesses that invest in creating linkable assets, such as original research or interactive tools, see a 49% increase in natural link acquisition over a 12-month period. Implement a content strategy that combines evergreen resources, timely industry insights, and shareable visuals to maximize natural link potential.