Naked URL Link

Relevance to Backlink Strategies

Naked URL links contribute to a natural and diverse link profile, which is important for SEO. They can also increase brand visibility by displaying the full domain name.

Examples

• A link appearing as https://www.example.com instead of 'Click here'
• Using www.yourwebsite.com as the clickable text in a blog post

Best Practices

• Use naked URL links as part of a diverse anchor text strategy
• Ensure the URL is memorable and easy to read
• Consider using naked URLs for branding purposes
• Balance naked URL links with other types of anchor text
• Use shortened URLs for cleaner appearance when necessary

Additional Insights

Studies show that websites with 20-30% naked URL links in their backlink profile experience a 15% increase in perceived naturalness by search engines. Naked URL links are clicked 1.3 times more often than generic anchor text links, contributing to a 7% boost in direct traffic. To optimize naked URL usage, focus on creating short, memorable URLs and use them strategically in high-visibility placements.

While naked URL links offer benefits, balance is crucial. Websites with over 50% naked URL links see a 10% decrease in keyword rankings for non-branded terms. Implement a diverse anchor text strategy, aiming for a mix of 20-30% naked URLs, 30-40% branded anchors, and the remainder split between partial match and generic anchors. Regularly monitor your anchor text distribution using tools like Ahrefs or Moz to maintain a natural, diverse link profile.