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Link Attrition
Link attrition is the gradual loss of backlinks over time, which can occur due to various factors such as content updates, website changes, or link removal.
Relevance to Backlink Strategies
Monitoring link attrition is crucial for maintaining SEO performance and identifying opportunities for link reclamation or content updates.
Examples
- An old blog post slowly losing backlinks as it becomes outdated
- A website experiencing a decline in backlinks after a major redesign
Best Practices
- Regularly update and improve your content to maintain its relevance and link-worthiness
- Monitor your backlink profile to identify and address significant link losses
- Implement a content audit strategy to revitalize older pages and preserve backlinks
- Reach out to webmasters to recover valuable lost links
- Focus on creating high-quality, evergreen content to reduce link attrition