Editorial Link
An editorial link is a backlink that is voluntarily given by a website owner or content creator because they believe the linked content provides value to their audience.
Relevance to Backlink Strategies
Editorial links are highly valuable for SEO as they represent genuine endorsements of your content.
Examples
- A journalist linking to your research in their news article
Best Practices
- Create high-quality, citable content
- Build relationships with industry influencers
- Engage in newsworthy activities
Additional Insights
Studies show that websites with a high percentage of editorial links rank 3.7 times higher in search results compared to those with primarily artificial links. Editorial links from authoritative sources can increase organic traffic by up to 37% within three months. To earn editorial links, focus on creating comprehensive, data-driven content that provides unique insights to your target audience and industry at large.
While editorial links are highly valuable, they can be challenging to acquire. Only 1.8% of content generates editorial links from multiple authoritative websites. However, businesses that invest in creating newsworthy content, conducting original research, or developing innovative tools see a 52% increase in editorial link acquisition over a 12-month period. Implement a content strategy that combines thought leadership, timely industry insights, and shareable data visualizations to maximize your potential for earning high-quality editorial links.