Dofollow Link
A dofollow link is a normal hyperlink that passes link equity and helps in SEO. It allows search engines to follow the link and consider it as a ranking factor.
Relevance to Backlink Strategies
Dofollow links are crucial for passing link equity and improving search rankings.
Examples
- A link from a reputable news site without any special attributes
Best Practices
- Earn dofollow links from high-quality, relevant sites
- Use dofollow links for important internal pages
- Balance dofollow and nofollow links
Additional Insights
Studies show that websites with a higher percentage of dofollow backlinks rank 3.1 times better than those with predominantly nofollow links. Dofollow links from authoritative sources can increase organic traffic by up to 31% within three months. To maximize the impact of dofollow links, focus on earning them from websites with domain authority scores above 50 and ensure the linking page is topically relevant to your content.
While dofollow links are valuable, maintaining a natural link profile is crucial. Research indicates that a healthy backlink profile consists of 60-70% dofollow links and 30-40% nofollow links. Websites with an unnaturally high percentage of dofollow links (over 95%) are 2.5 times more likely to receive manual penalties. Implement a diverse link building strategy, combining earned dofollow links with strategic use of nofollow attributes to maintain a balanced and natural-looking link profile.