Broken Link Building

Relevance to Backlink Strategies

Broken link building is an effective way to acquire high-quality backlinks while providing value to other website owners and improving user experience.

Examples

• Identifying a broken link on a resource page and offering your relevant content as a replacement
• Creating content specifically to replace commonly broken links in your industry

Best Practices

• Use tools to identify broken links on relevant websites
• Create high-quality content that can serve as a suitable replacement
• Personalize your outreach to website owners
• Follow up politely if you don't receive a response
• Continuously monitor for new broken link opportunities

Additional Insights

Studies show that broken link building campaigns have a success rate of 5-10%, significantly higher than cold outreach methods. Websites implementing this strategy see an average increase of 12% in referring domains over a 6-month period. To maximize success, focus on creating comprehensive, up-to-date content that provides more value than the original broken link target.

While effective, broken link building requires substantial effort. SEO professionals report spending an average of 6 hours to acquire a single high-quality backlink through this method. However, the links gained are typically from authoritative sources, with 72% of broken link replacements coming from websites with a Domain Authority of 50 or higher. Implement a systematic approach, using tools like Ahrefs or Screaming Frog to streamline the process of identifying broken link opportunities at scale.