Broken Link
A broken link is a hyperlink that no longer functions properly, often leading to a 404 error page. Fixing broken links is important for user experience and SEO.
Relevance to Backlink Strategies
Broken links can negatively impact user experience and waste link equity.
Examples
- A link pointing to a page that has been deleted or moved
Best Practices
- Regularly audit your site for broken links
- Implement 301 redirects for changed URLs
- Use broken link building as an outreach strategy
Additional Insights
Studies show that websites with a high number of broken links experience a 50% higher bounce rate and a 30% decrease in average time on site. Search engines interpret excessive broken links as a sign of poor maintenance, potentially leading to lower rankings. Implementing a regular link audit process can reduce broken links by up to 75%, improving both user experience and SEO performance.
Broken link building, a strategy leveraging broken links on other websites, has a 5-10% higher success rate compared to traditional outreach methods. By identifying relevant broken links and offering your content as a replacement, you can acquire high-quality backlinks while providing value to other site owners. Tools like Ahrefs and Screaming Frog can streamline the process of identifying broken link opportunities, making it an efficient link building tactic.