← Back to Glossary

Domain Authority

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs).

Relevance to Backlink Strategies

Domain Authority is important for assessing the overall strength of a website and its potential to rank well in search results.

Examples

  • A website with a DA of 80 is likely to rank higher than one with a DA of 30

Best Practices

  • Build high-quality backlinks
  • Improve on-page SEO
  • Create valuable content

Additional Insights

Websites with higher Domain Authority scores are 3.5 times more likely to rank on the first page of Google search results. Studies show that 75% of users never scroll past the first page, emphasizing the importance of a strong DA. To improve Domain Authority, focus on creating high-quality content, building authoritative backlinks, and optimizing technical SEO elements.

Domain Authority correlates with organic traffic, with a 1-point increase in DA associated with a 5-15% boost in organic traffic. However, DA is a relative metric, and the average DA across all websites is 31. To outperform competitors, businesses should aim for a DA score at least 5-10 points higher than their industry average, while continuously monitoring and improving their overall SEO strategy.